Public image of Narendra Modi

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (June 2020) (Learn how and when to remove this message) This article may require copy editing for grammar, style, cohesion, tone, or spelling. You can assist by editing it. (February 2024) (Learn how and when to remove this message) (Learn how and when to remove this message)

Narendra Modi, the 14th Prime Minister of India, has elicited a number of public perceptions regarding his personality, background and policies.

Modi started his public career in the Hindu nationalist RSS in the 1970s as a pracharak (RSS missionary). He was deputed by the RSS to their political arm, the BJP in the 1980s. Modi's skills at organizing successful political campaigns saw him rising in the party hierarchy through the 1990s in his native state of Gujarat.He served as the chief minister of Gujarat from 2001 to 2014.The beginning of his tenure as the chief minister saw the sectarian riots of 2002, and the subsequent visa ban by many foreign governments. His overall tenure as chief minister saw faster economic development in Gujarat relative to other Indian states. This gave him the moniker, "Vikas Purush" or development man.

The 2014 Indian general election was fought with Modi at the center of a successful campaign. Modi has served as the prime minister of India since 2014. Despite having a penchant for announcing policies or policy changes at short notices that has caused harm, he remains the most popular politician in India, and the BJP builds its national and regional election campaigns with Modi as the central figure. Modi has long used Multimedia communication technology and public relations strategies to cultivate his image. These include use of Social media, government media outlets, and a careful control over his appearances.